2015 Big Won Rankings sees Ace Saatchi & Saatchi in first place
The Philippine category of the 2015 Big Won Rankings saw Ace Saatchi & Saatchi as the top creative agency, with a total score of 87 points. The ranking was determined by selecting winners from at least 40 international awards.
The number of points each award gets is determined by its relative position in the competition (Gold scores more than Silver, etc.) and its scope (global scores more than local). The points are then combined to get the final score, which in turn determines the agency’s ranking.
The annual Big Won Rankings is a project of Directory, a quarterly magazine and online case study archive for innovative ideas in advertising communication from around the globe.