Ace Saatchi & Saatchi’s tribute to teachers wins 2 awards in the first-ever YouTube Ads Awards Philippines
On May 10, 2018, Ace Saatchi & Saatchi’s online film for PLDT-Gabay Guro won 2 awards in the inaugural YouTube Ads Awards Philippines.
“10 Years of Gabay Guro” was awarded 2nd place in the Long-Form Storytelling category and 2nd place in the Charities & Non-Profit category.
The film pays homage to the teachers and their role in shaping the people who shape our nation.
The online film features Filipinos from all walks of life and even includes cameos from some familiar faces like volleyball player Alyssa Valdez, former Ms.Universe Pia Wurtzbach, fashion designer Albert Andrada, PBA basketball player Troy Rosario, master sculptor Michael Cacnio among several others.
All of these achievers from various fields brought to life the idea that behind every Filipino is a great teacher.
This film is just a part of a yearly effort that has been going on for the last 10 years. Aside from supporting teachers by recognizing their importance in creating a great nation, Gabay Guro also helps aspiring educators reach their full potential by providing scholarship, training, and equipment to fuel their relentless pursuit to share knowledge.
Gabay Guro is a joint program of the PLDT-Smart Foundation (PSF) and the PLDT Managers Club Inc. (MCI). Its aim is to support and honor teachers through scholarship grants, teacher's training, livelihood, teachers' tribute, housing and other other programs.
The foundation’s fundamental belief is that “By helping shape the future of the teachers, Gabay Guro hopes to spread the gift of learning to students across the country, thereby taking part in nation building.”
The YouTube Ads Awards Philippines honors video advertising that broadens the spectrum of branded content in their narratives, storytelling format, and business impact. Entrants had over 17 categories to choose from, including industry-specific titles.