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YouTube Works Awards TNT "Free Games for All Campaign as Best in Multi-Video Storytelling

TNT Free Games for All became overall winner in the Multi-Video Storytelling category making it one of only 7 winners in the inaugural YouTube Works Awards last July 15, 2021.

Free Games For All was created during the height of the pandemic when barkadas were separated from each other. It gave friends a shared activity to look forward to so they can continue bonding despite the separation.

With great episodic storytelling and strong insighting, the campaign generated a 165% revenue increase making Free Games For All their top campaign of the year. As well, as the most engaging one to with 10,070,883 combined views in YouTube with 206,799 positive reactions, and 17,493 total shares.

It also achieved its goal to move customers from low value data offers and get them to switch to high value data offers with a 10% decrease in the TNT low value offer and a 5%  and 10% increase for mid-tier and high value offers respectively.

According to YouTube Works, TNT Free Games For All won for the following reasons:

"TNT Free Games for All made use of the medium optimally. The creativity and effective storytelling were showcased in each of the multiple videos in the campaign and was executed in a manner that didn’t compromise branding, and allowed the audience to continually have something to look forward to through episodic storytelling. The multi-video campaign was able to provide the ideal outcome for the brand that is to persuade a portion of low value data users into shifting to high value data package—marrying a clear campaign objective, creative execution, and utilizing YouTube platform efficiently made this campaign a clear winner in the Best Multi-Video Storytelling Category."

TNT Free Games for All is one of the many examples of how the Ace Saatchi brand of storytelling creates not only work that wins, but more importantly, work that works.