Cyberzone

A Non-Technology Brand That Became The Country’s Tech Authority

Gadgets are vital to Filipinos’ lives. That’s why, big e-commerce brands like Lazada and OLX, or even micro-sellers enjoy online popularity as more and more consumers search for the latest in all things tech. SM Cyberzone, a tech destination inside SM malls that converges several brands under one roof, wanted to also become the tech destination online. So Ace Saatchi and Saatchi elevated their content by leveraging on the one truth known about PH technophiles—their constant need for up-to-date tech information. Through an always-on campaign featuring a breadth of useful, engaging and up-to-date content, the brand positioned itself as the go-to tech destination for smartphones, laptops, cameras, printers, accessories, games and consoles. Despite Facebook’s algorithm changes, SM Cyberzone’s monthly engagement rates on Facebook are outperforming global engagement rate averages by over 1600%. And from a combined fan base of 300,000+ across all social media channels in 2015, the community has grown to over 4.5M fans in March 2019, making SM Cyberzone a go-to tech destination not just offline, but also online.

A Non-Technology Brand That Became The Country’s Tech Authority

Gadgets are vital to Filipinos’ lives. That’s why, big e-commerce brands like Lazada and OLX, or even micro-sellers enjoy online popularity as more and more consumers search for the latest in all things tech.

SM Cyberzone, a tech destination inside SM malls that converges several brands under one roof, wanted to also become the tech destination online. So Ace Saatchi and Saatchi elevated their content by leveraging on the one truth known about PH technophiles—their constant need for up-to-date tech information.

Through an always-on campaign featuring a breadth of useful, engaging and up-to-date content, the brand positioned itself as the go-to tech destination for smartphones, laptops, cameras, printers, accessories, games and consoles.

Despite Facebook’s algorithm changes, SM Cyberzone’s monthly engagement rates on Facebook are outperforming global engagement rate averages by over 1600%. And from a combined fan base of 300,000+ across all social media channels in 2015, the community has grown to over 4.5M fans in March 2019, making SM Cyberzone a go-to tech destination not just offline, but also online.