Hansel Crackers
Cracker Catchin’
Hansel Crackers asked us to develop a campaign that would compel people to switch from buying the competitor’s 9-pc biscuit pack to Hansel’s 12-pc pack. To do this, we highlighted the fact that a pack of 12 Hansel crackers equals 12x more fun (than 9-pcs). This message was brought to life through an online video that showcases 12 different and extremely fun ways to share Hansel crackers.
Hansel Crackers asked us to develop a campaign that would compel people to switch from buying the competitor’s 9-pc biscuit pack to Hansel’s 12-pc pack.
To do this, we highlighted the fact that a pack of 12 Hansel crackers equals 12x more fun (than 9-pcs). This message was brought to life through an online video that showcases 12 different and extremely fun ways to share Hansel crackers.