TNT
Free Games For All
Squad, tribe, clique or “barkada” in Filipino — this is where the youth find belonging, acceptance, and security beyond the home. No matter how difficult life gets, It is within these circles that they totally free to be themselves and enjoy what makes them truly happy. And TNT, one of the leading prepaid mobile networks in the Philippines, has always been by their side to take care of their very unique needs. When COVID-19 happened, they had no choice but to isolate themselves from their friends. And just like that, it seemed like the totality of their social life was snatched away from them. And as this went on, the loneliness started to take its toll. The longer they were socially distanced from their barkada, the more they felt they were on their own. Although surrounded by family, there was still a void that only their friends could fill. TNT recognized this struggle and set out to bridge the growing distance among its young target. Evaluating the situation, TNT saw an opportunity to address their young subscribers’ social connection dilemma. TNT saw that their innovative data and connectivity products could be the support their young consumers needed during the lockdown; to appease their isolation from peers. Out of all the sources of entertainment from TNT, it was mobile gaming that emerged as one of the more engaging and interactive outlets shared across young Filipinos. This led to the goal of TNT’s campaign: to make them feel the togetherness through mobile gaming. Leveraging on gaming, a very relevant and data-demanding activity, would also naturally lead its subscribers to upgrade to higher value data packages to have a better and longer gaming experience with their friends. At a time where friends were so near yet so far, barkadas still felt as intact as ever whenever assembled in their favorite gaming platforms like Mobile Legends, Call of Duty, Clash Royale, Arena of Valor, Clash of Clans and Facebook Gaming. When their game faces were on, the bonding resurfaced and the distance became bearable.
Squad, tribe, clique or “barkada” in Filipino — this is where the youth find belonging, acceptance, and security beyond the home. No matter how difficult life gets, It is within these circles that they totally free to be themselves and enjoy what makes them truly happy. And TNT, one of the leading prepaid mobile networks in the Philippines, has always been by their side to take care of their very unique needs.
When COVID-19 happened, they had no choice but to isolate themselves from their friends. And just like that, it seemed like the totality of their social life was snatched away from them. And as this went on, the loneliness started to take its toll. The longer they were socially distanced from their barkada, the more they felt they were on their own. Although surrounded by family, there was still a void that only their friends could fill. TNT recognized this struggle and set out to bridge the growing distance among its young target.
Evaluating the situation, TNT saw an opportunity to address their young subscribers’ social connection dilemma. TNT saw that their innovative data and connectivity products could be the support their young consumers needed during the lockdown; to appease their isolation from peers. Out of all the sources of entertainment from TNT, it was mobile gaming that emerged as one of the more engaging and interactive outlets shared across young Filipinos. This led to the goal of TNT’s campaign: to make them feel the togetherness through mobile gaming. Leveraging on gaming, a very relevant and data-demanding activity, would also naturally lead its subscribers to upgrade to higher value data packages to have a better and longer gaming experience with their friends.
At a time where friends were so near yet so far, barkadas still felt as intact as ever whenever assembled in their favorite gaming platforms like Mobile Legends, Call of Duty, Clash Royale, Arena of Valor, Clash of Clans and Facebook Gaming. When their game faces were on, the bonding resurfaced and the distance became bearable.