PLDT SMART Foundation

Gabay Guro

Gabay Guro (English translation: Teacher’s Guide or Teacher’s Aide) is an organization founded by the PLDT-Smart Foundation that helps elevate and uplift teachers’ livelihoods in the Philippines through training programs and monetary assistance. In preparation for the National Teachers’ Month, we were tasked by Gabay Guro to create a campaign that celebrates and shines a spotlight on our beloved (and often overlooked) teachers who tirelessly devote their lives to helping shape our nation’s youth. We created a Television spot that dramatizes the invaluable role teachers play in helping Filipinos achieve their dreams. To bring this spot to life, we invited over 100+ public school teachers to be part of the video to honor and give them their much deserved limelight on National Teachers’ Month.

Gabay Guro

Gabay Guro (English translation: Teacher’s Guide or Teacher’s Aide) is an organization founded by the PLDT-Smart Foundation that helps elevate and uplift teachers’ livelihoods in the Philippines through training programs and monetary assistance.

In preparation for the National Teachers’ Month, we were tasked by Gabay Guro to create a campaign that celebrates and shines a spotlight on our beloved (and often overlooked) teachers who tirelessly devote their lives to helping shape our nation’s youth.

We created a Television spot that dramatizes the invaluable role teachers play in helping Filipinos achieve their dreams. To bring this spot to life, we invited over 100+ public school teachers to be part of the video to honor and give them their much deserved limelight on National Teachers’ Month.