Condura
A Celebration of the Filipino spirit
Iba ang Pinoy -- Condura knows this only too well. Aside from being an all-Filipino company, it has stood by countless Filipino families and businesses over the years, helping them prevail against difficulties, and empowering them to reach their dreams. This intimate knowledge of the Filipino is what inspired Ace Saatchi & Saatchi to launch to create the "Iba Ang Pinoy" campaign which launched Condura's new logo, tagline, and renewed commitment to stand by Filipino families and their businesses. The launch spot was a music video of "Iba Ang Pinoy". Shot by Makina, the scenes featured some of the qualities that set Filipinos apart -- their care for elderly family members, their 'diskarte', and their resilience with a smile. Condura's gift to the Filipino, "Iba Ang Pinoy" captures and celebrates the Filipino spirit through song. Aside from the Tagalog version, the song was also translated into Bisaya which racked up more views than the original version. As part of the KOL marketing effort, Ace Saatchi also brought together 9 talented musician influencers -- Julia Serad, Jeremy Glinoga, Fatima Louise, Jason Dy, Zendee Tenerefe, JMKO, Vanya Castor, Zion Aguirre, and Sela Guia for another music video featuring their version of the song much to the delight of their followers. And for those who couldn't help but sing along to the rousing melody, the Iba Ang Pinoy TikTok Challenge followed where you can sing your favorite parts creating their own personal versions of the song. No matter what version you listen to, though, "Iba Ang Pinoy" is ear candy that brings a smile to your lips and pride in your heart. Listen to the music video here: https://www.youtube.com/watch?v=aKUmPcgVi6M Check out the launch video here: https://www.youtube.com/watch?v=DsKsWvxf38M&t=1s
Iba ang Pinoy -- Condura knows this only too well.
Aside from being an all-Filipino company, it has stood by countless Filipino families and businesses over the years, helping them prevail against difficulties, and empowering them to reach their dreams.
This intimate knowledge of the Filipino is what inspired Ace Saatchi & Saatchi to launch to create the "Iba Ang Pinoy" campaign which launched Condura's new logo, tagline, and renewed commitment to stand by Filipino families and their businesses.
The launch spot was a music video of "Iba Ang Pinoy". Shot by Makina, the scenes featured some of the qualities that set Filipinos apart -- their care for elderly family members, their 'diskarte', and their resilience with a smile.
Condura's gift to the Filipino, "Iba Ang Pinoy" captures and celebrates the Filipino spirit through song.
Aside from the Tagalog version, the song was also translated into Bisaya which racked up more views than the original version.
As part of the KOL marketing effort, Ace Saatchi also brought together 9 talented musician influencers -- Julia Serad, Jeremy Glinoga, Fatima Louise, Jason Dy, Zendee Tenerefe, JMKO, Vanya Castor, Zion Aguirre, and Sela Guia for another music video featuring their version of the song much to the delight of their followers.
And for those who couldn't help but sing along to the rousing melody, the Iba Ang Pinoy TikTok Challenge followed where you can sing your favorite parts creating their own personal versions of the song.
No matter what version you listen to, though, "Iba Ang Pinoy" is ear candy that brings a smile to your lips and pride in your heart.
Listen to the music video here:
https://www.youtube.com/watch?v=aKUmPcgVi6M
Check out the launch video here:
https://www.youtube.com/watch?v=DsKsWvxf38M&t=1s