The Real American Doughnut Company, Inc.
Spot Happy
Life can be challenging and frustrating. Gen Z has been hit the hardest with constant pressure from school, work, social media, and uncertainties about the future. While there are no quick solutions to make everything better, we start to uplift the youth by letting them see how ordinary days can be made happier with a fresh perspective. Delloite's 2022 study shows that 68% of Gen Z in the Philippines always feel stressed and anxious. It's no surprise to see an uptick in Filipino Gen Z stress as they battle with burnout—coming of age in the wake of a global pandemic, coping in a challenging social and economic environment, and living in a deluge of information and hate from technology. Krispy Kreme sets out to position its brand as the magnifier of happiness for the young generation with a box of Original Glazed® (OG) Doughnuts that make troubles lighter and better. It inspired the campaign to cheer up the youth to ""Spot Happy"" moments in ordinary situations and enjoy it while sharing with others. Krispy Kreme OG Doughnuts serve as a device to experience every day with a happy and thoughtful perspective. This campaign focuses on the realities of transforming the daily commute, online hate, and work stress into a brighter side by spotting the happy in you with Krispy Kreme!
Life can be challenging and frustrating. Gen Z has been hit the hardest with constant pressure from school, work, social media, and uncertainties about the future. While there are no quick solutions to make everything better, we start to uplift the youth by letting them see how ordinary days can be made happier with a fresh perspective.
Delloite's 2022 study shows that 68% of Gen Z in the Philippines always feel stressed and anxious. It's no surprise to see an uptick in Filipino Gen Z stress as they battle with burnout—coming of age in the wake of a global pandemic, coping in a challenging social and economic environment, and living in a deluge of information and hate from technology.
Krispy Kreme sets out to position its brand as the magnifier of happiness for the young generation with a box of Original Glazed® (OG) Doughnuts that make troubles lighter and better. It inspired the campaign to cheer up the youth to ""Spot Happy"" moments in ordinary situations and enjoy it while sharing with others. Krispy Kreme OG Doughnuts serve as a device to experience every day with a happy and thoughtful perspective.
This campaign focuses on the realities of transforming the daily commute, online hate, and work stress into a brighter side by spotting the happy in you with Krispy Kreme!