Safeguard
Manicurista
Safeguard Philippines wanted to introduce their lowest-priced anti-bacterial hand soap, Safeguard Natural Essences. We saw an opportunity to not only introduce the variant but also make it relevant to the market. Through a 60-second spot, we told the story of a manicurist as she gives pedicures to women and men with the dirtiest feet imaginable. We ended her story with a line, “Making a clean living can be dirty work.” Then followed it with Safeguard’s message to them: Safeguard Anti-bacterial hand soap.
Safeguard Philippines wanted to introduce their lowest-priced anti-bacterial hand soap, Safeguard Natural Essences.
We saw an opportunity to not only introduce the variant but also make it relevant to the market.
Through a 60-second spot, we told the story of a manicurist as she gives pedicures to women and men with the dirtiest feet imaginable. We ended her story with a line, “Making a clean living can be dirty work.” Then followed it with Safeguard’s message to them: Safeguard Anti-bacterial hand soap.