SMART
Rise
Over the last five years, smartphone penetration in the Philippines has continued to exponentially grow with more and more Filipinos adopting the smartphone-powered lifestyle. This, in turn, has given rise to the rising demand for faster and better data access whenever, wherever. To address this growing demand, SMART launched its newest and fastest LTE network yet. Our task was to demonstrate the power of SMART LTE in a way that strongly connected with and resonated with data-hungry Filipino Millennials. We leveraged on the behavioral truth that Digital connections enable people to connect in more intimate and personal ways than before, and brought this truth to life by showing that no matter the distance, SMART’s newest and fastest LTE network can bring loved ones together like never before.
Over the last five years, smartphone penetration in the Philippines has continued to exponentially grow with more and more Filipinos adopting the smartphone-powered lifestyle. This, in turn, has given rise to the rising demand for faster and better data access whenever, wherever.
To address this growing demand, SMART launched its newest and fastest LTE network yet.
Our task was to demonstrate the power of SMART LTE in a way that strongly connected with and resonated with data-hungry Filipino Millennials.
We leveraged on the behavioral truth that Digital connections enable people to connect in more intimate and personal ways than before, and brought this truth to life by showing that no matter the distance, SMART’s newest and fastest LTE network can bring loved ones together like never before.