Smart
Unli Alert
You can’t exaggerate enough how UNLI Smart Prepaid’s newest UNLI offering is. That’s why Ace Saatchi & Saatchi decided to exaggerate the effects of using them by using Filipino idiomatic expressions. After all, Filipinos have quite a number of exaggerated expressions centered around the effect of overdoing things --- Luluwa ang mata, magbubuhol-buhol ang daliri, mababalu-baluktot ang buto. All delivered as only a Filipino mom could. These expressions were used in the online video material alongside a warning, UNLI ALERT, that all these can actually happen with SMART Prepaid’s most unli product yet, UNLI GIGA STORIES and UNLI GIGA VIDEOS. The right mix of fantasy and realism with a dash of Filipino cultural nuances all contribute to the material’s comedic appeal targeted to the widely exposed Gen Zs. The creative handle of exaggerated Filipino expressions was so rich, the main material even spawned three other derivatives.
You can’t exaggerate enough how UNLI Smart Prepaid’s newest UNLI offering is. That’s why Ace Saatchi & Saatchi decided to exaggerate the effects of using them by using Filipino idiomatic expressions. After all, Filipinos have quite a number of exaggerated expressions centered around the effect of overdoing things --- Luluwa ang mata, magbubuhol-buhol ang daliri, mababalu-baluktot ang buto. All delivered as only a Filipino mom could.
These expressions were used in the online video material alongside a warning, UNLI ALERT, that all these can actually happen with SMART Prepaid’s most unli product yet, UNLI GIGA STORIES and UNLI GIGA VIDEOS.
The right mix of fantasy and realism with a dash of Filipino cultural nuances all contribute to the material’s comedic appeal targeted to the widely exposed Gen Zs. The creative handle of exaggerated Filipino expressions was so rich, the main material even spawned three other derivatives.