Gabay Guro

Ten Years of Gabay Guro

For the 10th year of Gabay Guro, Ace Saatchi & Saatchi made a digital video called 10 Years of Gabay Guro. This video was made to illustrate the idea that behind every Filipino is a great teacher. To pay homage to teachers and their role in shaping the people who shape the nation, the video features Filipinos from all walks of life, including well-known personalities such as volleyball player Alyssa Valdez, Miss Universe 2015 Pia Wurtzbach, PBA basketball player Troy Rosario and master sculptor Michael Cacnio. The wide range of people was used to show how a teacher’s impact extends far beyond the walls of a classroom, and lasts long after the dismissal bell has rung. The video was a fitting way of acknowledging both the importance of teachers and Gabay Guro’s objective of elevating the role of teachers in nation-building. Gabay Guro is a joint program of the PLDT-Smart Foundation (PSF) and the PLDT Managers Club Inc. (MCI). Its aim is to support and honor teachers through scholarship grants, teacher's training, livelihood, teachers' tribute, housing and other other programs.

Ten Years of Gabay Guro

For the 10th year of Gabay Guro, Ace Saatchi & Saatchi made a digital video called 10 Years of Gabay Guro. This video was made to illustrate the idea that behind every Filipino is a great teacher.

To pay homage to teachers and their role in shaping the people who shape the nation, the video features Filipinos from all walks of life, including well-known personalities such as volleyball player Alyssa Valdez, Miss Universe 2015 Pia Wurtzbach, PBA basketball player Troy Rosario and master sculptor Michael Cacnio.

The wide range of people was used to show how a teacher’s impact extends far beyond the walls of a classroom, and lasts long after the dismissal bell has rung. The video was a fitting way of acknowledging both the importance of teachers and Gabay Guro’s objective of elevating the role of teachers in nation-building.

Gabay Guro is a joint program of the PLDT-Smart Foundation (PSF) and the PLDT Managers Club Inc. (MCI). Its aim is to support and honor teachers through scholarship grants, teacher's training, livelihood, teachers' tribute, housing and other other programs.

Awards

2nd place for Long-Form Storytelling

YouTube Ads Awards Philippines 2017

2nd place for Charities & Non-profit

YouTube Ads Awards Philippines 2017