Carrier

THE MOST PORTABLE UNBOXING VIDEO

When the world went into lockdown because of Covid-19, the Global Web Index revealed, 76% of Filipinos have started to accept that the pandemic could last up to a year or more. Home is now their world. And they needed to make it as comfortable as possible. Carrier, the world’s leading air care expert, saw this as an opportunity to create relevance for the Portable AC. Because it’s very easy to install, it’s a safe and convenient option for homeowners looking to buy a new AC unit in the middle of a global health crisis. We created #PlugPlayPass: "The Most Portable Unboxing Video”. Inspired by consumers’ penchant for relying on unboxing videos before making an appliance or gadget purchase, we demonstrated the AC’s portability by passing it around social platforms. We tapped three influencers to unbox, install and review the unit together, while far apart! Yes, it’s the AC with social media distancing. A fresh way to use social resulted in record-breaking sales. Check out the video to know more!

THE MOST PORTABLE UNBOXING VIDEO

When the world went into lockdown because of Covid-19, the Global Web Index revealed, 76% of Filipinos have started to accept that the pandemic could last up to a year or more. Home is now their world. And they needed to make it as comfortable as possible. Carrier, the world’s leading air care expert, saw this as an opportunity to create relevance for the Portable AC. Because it’s very easy to install, it’s a safe and convenient option for homeowners looking to buy a new AC unit in the middle of a global health crisis.

We created #PlugPlayPass: "The Most Portable Unboxing Video”. Inspired by consumers’ penchant for relying on unboxing videos before making an appliance or gadget purchase, we demonstrated the AC’s portability by passing it around social platforms. We tapped three influencers to unbox, install and review the unit together, while far apart! Yes, it’s the AC with social media distancing. A fresh way to use social resulted in record-breaking sales. Check out the video to know more!