Tonik Bank

#SaveYourselfTheHorror

The 2019 Financial Inclusion Survey by the Bangko Sentral ng Pilipinas revealed, 47% of the adult population in the Philippines do not have savings. That, simply put, is horrifying. So on October 31, 2021, World Savings Day, while the rest of the world celebrated Halloween, Tonik, the first Neobank in the Philippines launched a campaign that encouraged Filipinos to start saving by availing of the bank’s killer offers. #SaveYourselfTheHorror may on the surface appear to be joining the annual revelry by featuring some of the most fearsome characters of all time. But the series of social posts played up the horrors of not choosing the right bank to save your hard-earned money. The campaign reaped thrilling results and succeeded in creating awareness for Tonik Time Deposit’s 6% interest rate per annum, the highest in the country.

#SaveYourselfTheHorror

The 2019 Financial Inclusion Survey by the Bangko Sentral ng Pilipinas revealed, 47% of the adult population in the Philippines do not have savings. That, simply put, is horrifying. So on October 31, 2021, World Savings Day, while the rest of the world celebrated Halloween, Tonik, the first Neobank in the Philippines launched a campaign that encouraged Filipinos to start saving by availing of the bank’s killer offers.

#SaveYourselfTheHorror may on the surface appear to be joining the annual revelry by featuring some of the most fearsome characters of all time. But the series of social posts played up the horrors of not choosing the right bank to save your hard-earned money. The campaign reaped thrilling results and succeeded in creating awareness for Tonik Time Deposit’s 6% interest rate per annum, the highest in the country.