Cebuana Lhuillier
Tour de PH
In 2017, Cebuana Lhuillier sought to further broaden its reach and access to enable those residing in remote and far-flung areas of the Philippines to have easier and more convenient ways of receiving remittances sent regularly by their loves ones. As such, Cebuana partnered with several establishments from remote areas in the PH to make this goal a reality. Through these partnerships, Cebuana Lhuillier can now be found in almost all corners of the country. To demonstrate this, we partnered with popular local vloggers The Poor Traveler, and challenged them to travel through and explore the four corners of the country. The catch: in every leg of their journey, they must first retrieve their travel, accommodations and pocket money through a Cebuana Lhuillier branch.
In 2017, Cebuana Lhuillier sought to further broaden its reach and access to enable those residing in remote and far-flung areas of the Philippines to have easier and more convenient ways of receiving remittances sent regularly by their loves ones.
As such, Cebuana partnered with several establishments from remote areas in the PH to make this goal a reality. Through these partnerships, Cebuana Lhuillier can now be found in almost all corners of the country.
To demonstrate this, we partnered with popular local vloggers The Poor Traveler, and challenged them to travel through and explore the four corners of the country.
The catch: in every leg of their journey, they must first retrieve their travel, accommodations and pocket money through a Cebuana Lhuillier branch.