PLDT HOME Fibr

Tribe

PLDT HOME Fibr was expanding their fiber-optic network to reach more than 2.5 million homes nationwide. Our task was to tell the market about it in a new way. To bring to life the fact that Fibr is now found in more places, we created fictional new users for Fibr – an undiscovered tribe with their own language, look, and culture. This further stressed the point that if Fibr could reach the most far-flung of places, it could certainly reach our target market’s homes.

Tribe

PLDT HOME Fibr was expanding their fiber-optic network to reach more than 2.5 million homes nationwide. Our task was to tell the market about it in a new way.

To bring to life the fact that Fibr is now found in more places, we created fictional new users for Fibr – an undiscovered tribe with their own language, look, and culture.

This further stressed the point that if Fibr could reach the most far-flung of places, it could certainly reach our target market’s homes.