Easy Soft

Unstoppable You

Filipinos are innately driven and resilient. They can overcome whatever challenge just to reach their dreams for their families. But what they do not realize is Easy Soft could be their perfect pair. Each mould-injected footwear mirrors Filipinos’ qualities --- durable, flexible, and shock-absorbent. Even rain, dust, or sand won’t get in the way. With the Filipinos’ spirit and Easy Soft, anyone can be unstoppable. That’s what we wanted to communicate in our video. And we were successful. We didn’t tell the story. We let it unfold. To demonstrate Easy Soft’s qualities, our lead character walked through tough terrains until he has finally reached his family in a fishing village. This demonstration is also representation of what Filipinos go through every single day. There could be tough terrains in our day but with a pair of Easy Soft shoes, anyone can comfortably and confidently face and overcome challenges until they reach their dreams. Like our lead guy, he is able to graduate in college. Truly with Easy Soft, any Filipino can be unstoppable.